Blunderbuss, Jack White’s solo debut, was released April 24, 2012, but fans were given a chance to stream the entire album on iTunes starting April 16. Also, White and his label, Third Man Records, had already distributed three singles from Blunderbuss: “Love Interruption,” “Sixteen Saltines,” and “Freedom at 21,” which was at the core of a promotional exploit. One thousand vinyl copies of the single were tied to helium balloons and turned loose on the city of Nashville with instructions for whoever found them to report back on the label’s website where the vinyl was found and when. [Source]
New Music United 