newmusicunited.com№ NMU 260407
Shoppers pushing carts down a brightly lit supermarket aisle lined with cans and bottles in Washington, D.C., in July 1974

The Strokes

blog single
Washington, 1974
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Going
Shopping

№ NMU 260407 · blog singlerel. April 7, 20264 min 22 s · stereo · RCA / Cult
PLAY

The lead single from Reality Awaits, the first new Strokes music in six years. The band announced the album on April 6, 2026, with a Nissan 300ZX campaign, mailed cassettes of the song to a hundred fans who had signed up for their text messages, and played it live for the first time at the Bill Graham Civic Auditorium in San Francisco. It is track six on the album.

The Strokes: Julian Casablancas, Nick Valensi, Albert Hammond Jr., Nikolai Fraiture, Fabrizio Moretti. Produced by Rick Rubin. From Reality Awaits, the seventh Strokes album and the first since The New Abnormal (2020), produced by Rick Rubin – partly in Costa Rica – and released by RCA and Cult on July 24, 2026, after a delay from June. Sources: Wikipedia, Consequence. Photograph: Erik Calonius, shopping for groceries in a Washington, D.C. supermarket, July 1974. Documerica project, U.S. Environmental Protection Agency; National Archives.

№
NMU 260407
artist
The Strokes
title
Going Shopping
from
Reality Awaits (2026)
producer
Rick Rubin
label
RCA / Cult
photograph
Erik Calonius, Washington, D.C. supermarket, 1974. Documerica, National Archives.
filed
April 7, 2026
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